Sharp Air Purifier Review – 5 Key Factors Model Approach
Initiating our first Air Purifier Review – 5-Key Factors Model, we are starting with the Sharp Air Purifier Review.
In our previous post, we dealt at great depth about the glaring absence of a Scientific Peer Review in the ionic air purifier market. Correspondingly, we have added Scientific Peer Review as a fifth key factor in our model. This is notwithstanding that it will be a blank space. We would be thrilled if the empty space will set off a budding scientist or researcher to embark on the first independent scientific peer review for an ionic air purifier technology. If I am aiming to be noticed, being the first with a scientific peer review in a multi-million industry seems a clear choice.Every marketer of an ionic air purifier will quote me! Sharp Plasmacluster Air Purifier with Humidifying Function- White
Our Sharp Air Purifier Review of several articles will include all aspects of the Air Purifier Review – 5-Key Factors Model i.e.:
(1) Safety – in relation to the reactive agent
(2) Safety – in relation to by-products
(3) Efficacy – the reactive agents work in the lab
(4) Efficiency – the reactive agents work in the real world
(5) Scientific Peer Review.
Turning 100 years old soon, Sharp is a Japanese company with a solid track record. That is so critical In business, which explains why we picked Sharp for our first review. The first article of our Sharp Air Purifier Review at Ezine.com provides a brief history of Sharp Corporation as well as including a concise overview of their unique ionic air purification technology.
Quite apart from an impressive history, what caught our attention was the fact that Sharp seems to be genuinely interested in being transparent with information. Not complete transparency, but enough to outshine others.
Sharp Air Purifier Review – Unusual Insight of Marketing Strategy
Amazing transparency at a level seldom seen before, the marketing strategy for Plasmacluster Ion Technology is revealed! Sharp detailed its phased marketing approach on 16 January 2009 as follows:
(a) Phase I
Intensive efforts on research and development resulting in the roll-out of Plasmacluster Ion technology in air purifiers, air conditioners, washers/dryers, cyclonic vacuum cleaners, refrigerators and LED lightings.
(b) Phase II
Focus on “academic marketing”, a method that obtains scientific proof of the efficacy of a certain technology through collaborative research with leading academic institutions and marketing consumer products based on this proof. Working with 13 academic research organizations around the world, Sharp aimed to boost confidence in this technology by demonstrating its efficacy against a total of 27 pathogens and harmful substances, including airborne viruses, allergens, mold and adsorbed odors.
(c) Phase III
Sharp is now moving towards demonstrating the effectiveness of the technology in actual living spaces. Sharp announced on 16 January 2009 that 24 companies will be incorporating Plasmacluster Ion technology in their product lines.
Included are manufacturers of whole house air conditioning system, commercial air conditioning and heating duct systems for hotels and hospitals, smoke control systems, car air conditioners, railcar air conditioners, elevators, toilets, electric bathroom heater/ventilator/dryer, gas fan heater, mist sauna, air sanitizer, etc.
Our Sharp Air Purifier Review comprise several articles, including an overview of the patent-pending Plasmacluster Ion technology, a look at what actually went into the “academic marketing” that Sharp has carefully crafted into an art and also a peek into their future. Academic marketing is defined by Sharp in our Ezine article which you can access via the widget on our blog.
Unannounced but obviously, Sharp intends to monopolize the ionic air purifier industry. Their massive investment in the ever-improving state-of-the-art technology and their intense determination in academic marketing leave no doubt in our minds that they will thrive, sooner rather than later.
Sign up to follow our complete, Sharp Air Purifier Review at The Ionic Air Purifier Blog.
If you click on the links contained in this article and purchase products, the writer may receive a commission.
